Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you voluntarily share. This includes your name, business name, email address, phone number, delivery addresses, and any specific floral requirements. We also collect payment details when you place orders, though processing is handled securely by our payment partners.

For our corporate clients, we may collect additional business data such as company registration details, preferred delivery times, and budget needs. This helps us tailor services to your business.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate the site. We use this information to improve site performance and understand how clients find our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Process and fulfill flower orders and gift arrangements
• Inform you about order status and delivery timing
• Provide customer support and respond to inquiries
• Improve our services based on your input and preferences
• Share relevant updates about our services (with your consent)
• Keep records for business and legal compliance purposes

We also analyze aggregated, non-personal data to understand market trends and enhance our operations. For example, we might assess which arrangements are most popular in different seasons to better prepare inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications anytime by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or comply with legal requirements.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—the information is handled by certified payment processors specializing in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our practices to address evolving threats and uphold the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold, ask us to correct inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only for as long as needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request their removal.

When we no longer require your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device that remember your preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled automatically when you use our site.

We use analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve the user experience. This data is summarized in aggregate form and does not identify individuals.

You can adjust cookie settings through your browser. However, turning off certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If BalancedForwardRoute undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of any such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We recommend reviewing this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected data from someone under 18, we will promptly delete that information.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this happens, we implement safeguards to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those governing business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.